Website Design and Web Strategy

"A designer knows he has achieved perfection not when there is nothing left to add, but when there is  nothing left to take away."
  - Antoine de Saint-Exupery

D2C build websites and web strategies that work.  We are different to most web design companies because we are, first and foremost, a business consultancy that understands the power of the Internet and the importance of design, rather than a design or Internet development company approaching the business issues from the other direction.

In today's business environment, every company needs a web presence as one of their routes to their target audience.  The approach, ingredients and budget required will vary considerably from business to business, and so we start by understanding your company, and then tailor and recommend a web strategy to suit.  You probably have in mind that you want your website to:

  • Provide information for existing customers
  • Provide information for prospective customers
  • Have an e-commerce environment to sell your products and services
  • Drive traffic from your target audience to the website.

This last one is vitally important.  It's why one of the key ingredients of our approach is to demystify the whole topic of Search Engine Optimisation, so that you understand how we can work together to:

    "Make your site useful, and tell people about it."

 
BUSINESS FIRST

The first thing we will do is make sure that we have a clear definition of your company, both in terms of mission, strategy and the way you want to present yourself in the market place.  The web strategy we devise will be built around your answers to these questions:

  • What are your business goals?
  • How can a website help you reach those business goals?
  • Who is your audience?
  • What are they looking for in the website?
  • Who's going to write the content?
  • How will the site be kept up to date?
  • How do we drive more traffic to the site?
  • How do we get people to take action once they've visited the site?
  • How will we know if the site has been successful?

FIRST IMPRESSIONS

Research by Dr. Gitte Lindgaard reported in Nature and by the BBC tells us that users can make up their mind about a site in less than 50 milliseconds - the blink of an eye!  First impressions are absolutely vital, so the page of your site we'll spend the most time on is your home page.  We'll create a design brief to make sure the style and content fits the bill, and then our experienced designers will make sure it's striking and easy for your audience to find their way around and get the answers they need.  However, we will also focus our design towards getting them to take action in the way that you need them to do before they leave the site.

CONTENT MANAGEMENT SYSTEM

Every website should be built on a Content Management System, and here is a good explanation of why over at Step Two Designs.  It's vital that you use a CMS so that you and your colleagues can maintain the content yourselves rather than always needing to go back to a technician or the web design company to change a page.  All of our sites are based on easy, low cost CMS products which do the job, and help keep the budget down compared with some competitor products. 

CONTENT, CONTENT, CONTENT

These are the three main ingredients to making a good, useful website.  In addition to the design and build of the site, our professional writing team can help you with the content.  We can write from scratch, or edit and rework your existing content so that you get a consistent and clear voice.  We make sure the site presents your key messages in the appropriate language, whether it needs to be punchy and irreverent like a tabloid newspaper or more considered and conservative like the broadsheets. 

YOU NEED A BLOG

One of ways that business, the media and marketing is changing is with the rise in importance of the Blog (short for Weblog - an online journal) and other social media tools.  This is a major topic in its own right, but one of our recommendations will almost certainly be to get the founder, or some of the key people in your organisation, to start a Blog as part of your web strategy.  You will find that it will help with many of the business objectives we will have defined in the project, and become a factor in driving traffic to your main site. 

TAKE THE NEXT STEP

Contact us to discuss your website and web strategy.  Whatever the size of budget you've allocated to the topic, we'd like to understand your business objectives and then propose a strategy that's tailored for you.  Call or e-mail us